Elena Nikolova

Elena Nikolova is the Founder and Editor-in-Chief of MuslimTravelGirl.com, the leading Muslim travel site in the West. The site is dedicated to inspiring Muslims to explore the world and become confident in their identity.

As a pioneer in the halal travel industry for over ten years, Elena has assisted over 2 million Muslims in planning their Umrah and provided information on Muslim-friendly destinations worldwide.

She has been featured in prominent media outlets, including the New York Times, Lonely Planet, BBC, Travel + Leisure, Huffington Post and many more. Furthermore, she has collaborated with renowned brands such as Jumeirah, Airbnb, Intrepid, and Four Seasons.

Her extensive reach across her website, social media platforms, and YouTube channel connects her with hundreds of thousands of readers and viewers monthly, providing her with deep insights into the needs of Muslim travelers worldwide. This knowledge enhances communication between brands and consumers, helping brands better cater to this market.

Her diverse cultural background and global travel experience drive her passion for connecting brands with Muslim travelers, addressing their unique needs and concerns, and creating a stronger halal travel industry.