The global tourism industry is recognising the value of Muslim-friendly tourism, paving the way for a tourism workforce that understands the special needs of this market. Those with Islamic-based knowledge such as Halal, Islamic finance, and Muslim-friendly hospitality will be in demand within the tourism industry. A career path is ready for them, but, is the current education system prepared to roll out the workforce needed? Are our youths ready for this new future? Are we creating leaders that can drive Islamic Tourism forward?
Ultimately, standards and certifications are the foundations of a strong Islamic Tourism ecosystem, able to instil confidence and nurture trust between Muslim-friendly tourism product and service suppliers and their customers. But is it hard? Is it expensive? Is it worth it? Experts in the industry weigh in on the matter offering new insights and perspectives.
In this session, deep dive into the meaning of culture and the role it plays in Islamic Tourism. Our panel of speakers will help define the role of Islamic Tourism as a bridge between tourism and culture, as well as the broader sense of what it means to have a culture of awareness for the needs of the Muslim tourist.