Event

Schedules

3 days 2 nights
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  • Day 1


  • Minister of Tourism, Arts & Culture Malaysia

  • National anthem - Negaraku
    Doa recital
    Recitation of verses of the Holy Quran related to tourism

  • YB DATO' SRI HAJAH NANCY SHUKRI Minister of Tourism Arts & Culture Malaysia

  • Islamic Tourism Inspires Balance, Transformations and Solutions in Today’s Economy TAN SRI DR. MOHD DAUD BAKAR Chairman of Shariah Advisory Council Bank Negara Malaysia

  • This session features presentations by key and rising Muslim-Friendly destinations worldwide. Listen in to how these national tourism organisations discovered the potential of the Muslim tourist market and overcame the challenges along the way. They share their journey and the transformations experienced along the way.
    Uzbekistan: Ancient Bukhara as a New Destination H.E. RAVSHAN USMANOV Ambassador Extraordinary and Plenipotentiary of the Republic of Uzbekistan to Malaysia
    TEMUR MIRZAEV Advisor to the Minister of Tourism and Cultural Heritage of the Republic of Uzbekistan
    The Hidden Gem of the Balkans: Sarajevo Canton EMINA NIZIC Promotion Coordinator Tourism Association of Sarajevo Canton
    Maldives: The Sunny Side of Life for Muslim Tourists DR. HUSSAIN SUNNY UMAR Managing Director Maldives Halal Travel
    Moderator TUNKU DATO' SERI ISKANDAR TUNKU ABDULLAH Group Executive Chairman Melewar Group

  • Today’s travel landscape is increasingly complex, requiring new thinking and strategies to uncover solutions that meet the needs of both the leisure and business traveller, including Muslims. How do airports, airlines, hotels, policymakers, NGOs and other service providers meet the needs of Muslim tourists while catering to the needs of a diverse marketplace? Gain insights from tourism industry leaders on how the Muslim tourist market has driven their transformation, and the future potential they see in it.
    HARYATI MD HAIDAR Director - Strategic Projects Kuala Lumpur Convention Centre
    NIGEL WONG Secretary General ASEAN Tourism Association
    HAMZA ARSLAN Country Director Turkish Airlines
    Moderator HANISOFIAN ALIAS Chief Industry Development Officer Halal Industry Development Corporation (HDC)

  • Join in this discussion to explore how Islamic Tourism drives up demand for halal goods and services required by Muslim travellers – from banking and finance, insurance, property and accommodation, transportation and logistics, education, food and beverage, healthcare and wellness, modest fashion and technology.
    NORHASLINA OTHMAN Vice President of Facilitation Malaysia Healthcare Travel Council
    DATUK HJ MOHAMAD ALI HASAN Board of ANGKASA Malaysian National Co-operative Movement (ANGKASA)
    FAZIL IRWAN SOM Chief Executive Officer Penang Halal International
    MOHD RIDZAL MOHD SHERIFF Chairman Federation of Investment Managers Malaysia

  • Day 2


  • Youths have been said to be the drivers of the new tourism era. They are independent, adventurous, and want to travel experientially. But this generation of travellers is also known to be digitally savvy, demanding information on the go, at their fingertips. Learn more about this market segment and how to appeal to their interests and demands for Muslim travel.
    Connecting With The Muslim-Women Youth: Understand How Travel Habits, Requirements And Preferences Affect Tourism ALIZA KIM Social Media Influencer / Women Empowerment Specialist
    Travel with Respect and a Peace of Mind: The Roles of a Young Muslim Traveller GABRIEL AL-ROMANI Social Media Influencer / Educational Consultant
    Addressing Muslim Traveller's Anxieties & Enticing the Muslim Youth HJ MOHAMMED ABU AL ANOUAR Chief Executive Officer Golden Palm Group International
    Moderator Q AKASHAH Executive Director Ogilvy Noor

  • Sustainability has been a key focus in many economic fields including tourism. Explore Islamic Tourism and how the values embodied within create balance, well-being, and solutions for a more just world that respects and cares for the environment, human beings, communities, and the future generation.
    IBRAHIM OSTA Chief of Party USAID Developing Sustainable Tourism in Bosnia and Herzegovina
    MICHAEL GOH President Resorts World Cruises
    CALVIN HO Executive Officer Sunway Theme Parks
    Moderator PROF. AMRAN HAMZAH Professor in Tourism Planning University Teknologi Malaysia (UTM)

  • Report Highlights HANNAH PEARSON Managing Director Pear Anderson

  • With travellers becoming more reliant on technology, they are turning to apps and online resources to make all their travel decisions – from research to booking to sharing content and reviews with their communities. Find out from the experts how technology and social media can sharpen your business in the age of the Industrial Revolution (IR) 4.0.
    TikTok and Social Media: Inspiring Muslim Tourists with Engaging Content and Technology ARIEL KOH Content Creator Halal Food & Travel
    How Technology is Changing the Distribution Landscape for Muslim Travellers VIREN DOSHI Chief Operating Officer TUI International
    Meeting Needs of Muslim Tourists with Location-Based Mobile Experiental App MOHD FAIRUZ ISKANDAR Vice President of Business Strategic Partnership Work@Cloud Sdn Bhd
    Moderator HANNAH PEARSON Managing Director Pear Anderson

  • Day 3


  • In this session, deep dive into the meaning of culture and the role it plays in Islamic Tourism. Our panel of speakers will help define the role of Islamic Tourism as a bridge between tourism and culture, as well as the broader sense of what it means to have a culture of awareness for the needs of the Muslim tourist.
    Digitisation of Culture Tourism PROF. TS. DR. RUSLAN ABDUL RAHIM Rector National Academy of Arts, Culture and Heritage (ASWARA)
    Addressing Negative Stereotypes About Islamic Culture and Communicating Positive Messages DATUK ABDUL LATIFF MIRASA Executive Chairman Restu Foundation
    Winning Affluent Muslim Travellers by Crafting a Culture of Halal-Mindfulness ANIS RAMLI Founder & Editor Halaluxe
    Moderator DATUK YASMIN YUSUFF Board of Director Yayasan Antarabudaya Malaysia

  • Ultimately, standards and certifications are the foundations of a strong Islamic Tourism ecosystem, able to instil confidence and nurture trust between Muslim-friendly tourism product and service suppliers and their customers. But is it hard? Is it expensive? Is it worth it? Experts in the industry weigh in on the matter offering new insights and perspectives.
    Halal Certification - Instilling Consumer Confidence: JAKIM's Perspective DATO' DR. SIRAJUDDIN SUHAIMEE Deputy Director General (Policy) Department of Islamic Development Malaysia (JAKIM)
    The Significance of Islam and Muslim-Friendly Standards in the Tourism Industry HUSSALMIZZAR HUSSAIN Senior Director - Standardisation Department of Standards Malaysia (JSM)
    Implementing Muslim-Friendly Standards: Success Story of the Wellness Industry HANA HALIM President Association of Malaysia Spas
    Moderator ROHIZAM MD YUSOFF Champion Tourism Productivity Nexus

  • The global tourism industry is recognising the value of Muslim-friendly tourism, paving the way for a tourism workforce that understands the special needs of this market. Those with Islamic-based knowledge such as Halal, Islamic finance, and Muslim-friendly hospitality will be in demand within the tourism industry. A career path is ready for them, but, is the current education system prepared to roll out the workforce needed? Are our youths ready for this new future? Are we creating leaders that can drive Islamic Tourism forward?
    PROF. KHAIRIL WAHIDIN AWANG Professor University Malaysia Kelantan (UMK)
    ASSOC. PROF. DR. KHAIRUNNEEZAM MOHD NOOR Senior Lecturer Islamic Science University Malaysia (USIM)
    ADIE EFFENDI BIN ZULKEFLI Lecturer Sultan Abdul Halim Mu'adzam Shah International Islamic University (UniSHAMS)
    Moderator KAMAL AFFANDI HASHIM Social Activist and Analyst

  • DATO’ DR. MOHMED RAZIP HAJI HASAN Director General Islamic Tourism Centre



WITC 2022

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Islamic Tourism Centre,
(Ministry of Tourism, Arts & Culture Malaysia)
13th Floor, No. 2, Tower 1,
Jalan P5/6, Precinct 5,
62200 Putrajaya, Malaysia

Tel: 03-8891 7177
Email: itc@itc.gov.my
Website : https://itc.gov.my

17 - 19 Oct 2022 @WORLD TRADE CENTRE, KL

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