Opening of WITC 2022 / photo session / cultural performance by Istana Budaya
10:00 - 10:30
Special address on WITC 2022 theme
Islamic Tourism Inspires Balance, Transformations and Solutions in Today’s EconomyTAN SRI DR. MOHD DAUD BAKARChairman of Shariah Advisory CouncilBank Negara Malaysia
10:30 - 10:45
Token of appreciation
10:45 - 11:00
Break / morning coffee / booth tour
11:00 - 13:00
Session One: Islamic Tourism Destination Showcase
This session features presentations by key and rising Muslim-Friendly destinations worldwide. Listen in to how these national tourism organisations discovered the potential of the Muslim tourist market and overcame the challenges along the way. They share their journey and the transformations experienced along the way.
Uzbekistan: Ancient Bukhara as a New DestinationH.E. RAVSHAN USMANOVAmbassador Extraordinary and Plenipotentiaryof the Republic of Uzbekistan to Malaysia TEMUR MIRZAEVAdvisor to the Minister of Tourism and Cultural Heritageof the Republic of Uzbekistan
The Hidden Gem of the Balkans: Sarajevo CantonEMINA NIZICPromotion CoordinatorTourism Association of Sarajevo Canton
Maldives: The Sunny Side of Life for Muslim TouristsDR. HUSSAIN SUNNY UMARManaging DirectorMaldives Halal Travel
Today’s travel landscape is increasingly complex, requiring new thinking and strategies to uncover solutions that meet the needs of both the leisure and business traveller, including Muslims. How do airports, airlines, hotels, policymakers, NGOs and other service providers meet the needs of Muslim tourists while catering to the needs of a diverse marketplace? Gain insights from tourism industry leaders on how the Muslim tourist market has driven their transformation, and the future potential they see in it.
ModeratorHANISOFIAN ALIASChief Industry Development OfficerHalal Industry Development Corporation (HDC)
15:30 - 16:30
Session Three: Islamic Tourism Economy Forum
Join in this discussion to explore how Islamic Tourism drives up demand for halal goods and services required by Muslim travellers – from banking and finance, insurance, property and accommodation, transportation and logistics, education, food and beverage, healthcare and wellness, modest fashion and technology.
Youths have been said to be the drivers of the new tourism era. They are independent, adventurous, and want to travel experientially. But this generation of travellers is also known to be digitally savvy, demanding information on the go, at their fingertips. Learn more about this market segment and how to appeal to their interests and demands for Muslim travel.
Connecting With The Muslim-Women Youth: Understand How Travel Habits, Requirements And Preferences Affect TourismALIZA KIMSocial Media Influencer / Women Empowerment Specialist
Travel with Respect and a Peace of Mind: The Roles of a Young Muslim TravellerGABRIEL AL-ROMANISocial Media Influencer / Educational Consultant
Addressing Muslim Traveller's Anxieties & Enticing the Muslim YouthHJ MOHAMMED ABU AL ANOUARChief Executive OfficerGolden Palm Group International
Session Five: Islamic Tourism Urban and Sustainability Forum
Sustainability has been a key focus in many economic fields including tourism. Explore Islamic Tourism and how the values embodied within create balance, well-being, and solutions for a more just world that respects and cares for the environment, human beings, communities, and the future generation.
IBRAHIM OSTAChief of PartyUSAID Developing Sustainable Tourism in Bosnia and Herzegovina
With travellers becoming more reliant on technology, they are turning to apps and online resources to make all their travel decisions – from research to booking to sharing content and reviews with their communities. Find out from the experts how technology and social media can sharpen your business in the age of the Industrial Revolution (IR) 4.0.
TikTok and Social Media: Inspiring Muslim Tourists with Engaging Content and TechnologyARIEL KOHContent CreatorHalal Food & Travel
How Technology is Changing the Distribution Landscape for Muslim TravellersVIREN DOSHIChief Operating OfficerTUI International
Meeting Needs of Muslim Tourists with Location-Based Mobile Experiental AppMOHD FAIRUZ ISKANDARVice President of Business Strategic PartnershipWork@Cloud Sdn Bhd
In this session, deep dive into the meaning of culture and the role it plays in Islamic Tourism. Our panel of speakers will help define the role of Islamic Tourism as a bridge between tourism and culture, as well as the broader sense of what it means to have a culture of awareness for the needs of the Muslim tourist.
Session Eight: Islamic Tourism Standards and Certifications Discourse
Ultimately, standards and certifications are the foundations of a strong Islamic Tourism ecosystem, able to instil confidence and nurture trust between Muslim-friendly tourism product and service suppliers and their customers. But is it hard? Is it expensive? Is it worth it? Experts in the industry weigh in on the matter offering new insights and perspectives.
Halal Certification - Instilling Consumer Confidence: JAKIM's PerspectiveDATO' DR. SIRAJUDDIN SUHAIMEEDeputy Director General (Policy)Department of Islamic Development Malaysia (JAKIM)
The Significance of Islam and Muslim-Friendly Standards in the Tourism IndustryHUSSALMIZZAR HUSSAINSenior Director - StandardisationDepartment of Standards Malaysia (JSM)
Implementing Muslim-Friendly Standards: Success Story of the Wellness IndustryHANA HALIMPresidentAssociation of Malaysia Spas
The global tourism industry is recognising the value of Muslim-friendly tourism, paving the way for a tourism workforce that understands the special needs of this market. Those with Islamic-based knowledge such as Halal, Islamic finance, and Muslim-friendly hospitality will be in demand within the tourism industry. A career path is ready for them, but, is the current education system prepared to roll out the workforce needed? Are our youths ready for this new future? Are we creating leaders that can drive Islamic Tourism forward?