Adie Effendi Bin Zulkeflli

The global tourism industry is recognising the value of Muslim-friendly tourism, paving the way for a tourism workforce that understands the special needs of this market. Those with Islamic-based knowledge such as Halal, Islamic finance, and Muslim-friendly hospitality will be in demand within the tourism industry. A career path is ready for them, but, is the current education system prepared to roll out the workforce needed? Are our youths ready for this new future? Are we creating leaders that can drive Islamic Tourism forward?