Ala Uddin is the Executive Creative Director and co-founder of Mud Orange, a London-based creative studio renowned for its culturally resonant and strategically insightful branding and creative campaigns. From an early age, Ala nurtured a passion for art and design, training in multiple disciplines, including Product Design and Filmmaking, before pursuing Graphic Design at Norwich University of the Arts. After graduating, he gained valuable experience at top agencies. Motivated by a desire to create work that is both creatively impactful and genuinely representative, Ala co-founded Mud Orange with Arif Miah, aiming to craft innovative narratives that resonate deeply with diverse audiences.